Task two - Game trailer analysis

Dead island 

Firstly the logos appearing at the beginning of the game advert clearly indicate its authenticity , for such major brands to be putting there name to this game it already indicates before the advert has begun that this is a trustworthy and credible game as if it not it would not have such strong sponsors. The fact the game is also indicated as copyrighted it indicates it is in keeping with the law and if you were to buy it this would not break any sales laws involved . The music behind the advert is slow and almost opera like this is out of convention with the theme of the game , this being zombies attacking, as such creatures are generally associated with danger and fear indicating loud , frightening music would be used opposed to this.  Therefore to change this concept around and to go in the opposite direction the game has already caught our attention from the word go. When it comes to the narrative of the advert it is very much represented as a film advert as it contains many film conventions such as an open narrative . this being a girl and her family being attacked by zombies and failing to escape and also a variety of quick jumps and transitions between past and present e.g when the little girl is show at the end of the advert happy before she is attacked whereas the other parts of the advert are predominately her getting attacked in the future tense. The advert makers have also captured the audience through the use of gore e.g when the zombies are chasing the little girl. This catches the attention of those who love such graphics and therefore already the game is reaching its vast target audience , this being the older generation and predominately boys ,before it has even told us any information visually or verbally about the game. The certificate of the film is also clearly shown in the advert , in this case it is an eighteen this is vitally important as without this the advert would be viewed as inconsistent as it would not have clearly indicated the audience it intends to sell to , this being the elder generation and such conventions of a game advert are always needed and necessary. Finally the edits in the game advert are fast paced and quick this builds anticipation in itself as it creates the fast paced mood of the game and the fear it embodies as a whole.