After looking at the results for the music video questionnaires it has become clearer to see as a group what type of music video and song we will be choosing to work with.
The majority of the participants were between the age of 17 and 21 therefore due to this we have decided to direct are music video towards this particular target group as we are most familiar (from the questionnaire results) with what type of music and music videos they enjoy to listen to and watch the most . Plus being a similar age it allows us to understand what type of music videos such an age group wants to see and most of all what they like to watch and listen to.
The most popular song choice turned out to be pop music closely followed by indie and rock. Therefore when choosing our song we have decided to go for an artist or band which encompasses all three types of music styles to a degree e.g light rock bands. When it came to favourite bands and solo performers there was a mix of music artists from lady gaga to blink 182. This clearly showed us that people of the similar age like all different types of music and artists from those who sing pop to those who sing R and B. Therefore this has allowed us to play round with a few ideas for our music video that vary greatly in style and content as there are alot of different target group to target inside only one age range .
when looking at the collective results for why people enjoy listening and watching their favourite artists and bands music videos the overall answer was because their music videos were strong and attention grabbing . Therefore we intend to do the same with our music video and create a video which contains various entertainment elements e.g a performance and a narrative ex in order to capture the audiences attention with both the video as well as the song choice.
After looking at the results for favourite type of music video the results showed us that people like a music video which has a strong narrative as well as a performance . Therefore when creating our music video we intend to encompass both of elements e.g the song being sung in the music video whilst a storyline is taking place at the same time.
The results for favourite music channel also opened our eyes to how people enjoy a mix of music types as the most popular music channel was four music which plays various types of music from pop to R and B. Therefore we will not feel so restricted when choosing a song to use in our music video as it seems the public are open to various tracks and styles of music .
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