Our group has decided to make a music video fro our media A2 coursework . The name of our production is "You make me wanna die" by The pretty reckless . Due to the genre of the song ,this being rock / pop, we have decided that our music video would best suit the music channels Kerrang , as this is the most popular rock station and this is where our predominant target audience will lie and 4 music . We chose 4 music as the music channel we wish to associate our music with as it plays a variety of different genres of music and as our music video contains more than one genre we feel this is the music channel which would allow us to reach a wide variety of audiences as well as directly targeting our chosen target group.
on the topic of of target groups we have decided that our song and music video would best suit teenagers who are of the causation ethnicity who are working class/middle class . This is because the music itself is quite dark and sinister and this type of music is generally associated with the teen generation. This is because certain popularity groups are associated with such music e.g "grebs" and "goths." We also believed that the music video would best suit those from working class to middle class backgrounds as such parents are stereotypically known to allow their child to view music that is more on the sinister and heavy side. We chose Caucasian as our target audience, ethnicity type, as the two characters in the music video are of this ethnicity themselves. Therefore we believe viewers of the same ethnicity will find it easier to relate to the characters in the music video and therefore the music itself. We believe that both male and female audiences our within our target audience zone as the music is not gender specific and the topics explored in the music video (e.g schizophrenia) are not gender directed. However as the music video only contains female characters and actors the main bulk of our target audience will probably be made up of females as they can directly relate to the narrative in the music video as it is approached from a female perspective.
As our music video is from the rock/ pop genre we have decided to create a music video that has a narrative . This is due to the fact that rock music tends to look into deep and dark meaningfull topics and emotions . Therefore we wanted to be able to match this in our music video and get truly across the emotion embedded in the song. We believed the best way to do this is tell the story of the song through a story itself. We have however decided to also encompass a performance into the music video , this being the characters singing the song throughout the narrative. We have done this as such a convention is generally associated with music videos and by doing so the narrative of the story truly connects to the song effectively.
Finally the style of our music video is going to be very complex . As we have decided to follow a narrative of a schizophrenic we have decided to use a lot of various effective camera angle that allow us to show the transition from one persona to another . This will include various fades , dissolves ex... in order to show the switch from one personality to the next. The style of our music video is also going to match that of the style of the song . This means the edits will match that of the beat of the song . Therefore whilst the verses are playing our edits are going to be slow paced and steady . However as the song reaches it pinpoint moment we are going to change the edits to fast cuts in order to really encompass the song in the music video as a whole.
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