This is the front image of our CD cover we decided to take inspiration from our original design we created in pre production. We created a split face to show the girl in the music videos split personality due to her schizophrenia. The glass covering the image signifies this girls unstable perception of herself. This being she does not know whether she is the left hand side of the face or the right . We channelled the personalities of the two characters in our music video "You make me wanna die" through the use of eyes and their colour. The left side of the face contains a blue eye to signify purity and goodness, the right hand side contains a dark, red eye to signify the evil within the girls alter ego. We used the imagery of eyes in order to convey the girls personalities as the eye is said to be the window to the soul. We also used red bold font for the album name "Light me up" and the artists name "The Pretty Reckless" in order to keep in convention with the album name. This is because the rest of the page apart from the front contains dark and bleak colours. Therefore the writing literally "lights" up the page and gives the front image colour and light.
This is the back of our album cover. We decided again on the use of dark , dull colours in order to mirror the dark undertone of the whole album as well as our music video "Make me wanna die". We took inspiration from the likes of Adele and her CD imagery in order to keep in convention with the traditional CD design of the singer/artist being on their own album cover. We also added a bar code , the record label logo and the small print found on all music albums in order to make our CD print artifact look authentic and realistic as well as professional . We again used red bold font for the album song list in order to keep in line with the album title "Light me up" but also to keep in convention with the idea of death and decay suggested by handful of songs on the album e.g Make me wanna die ... Light me up , as the colour red holds connotations of blood and harm.
Here is the centre image of are CD album sleeve . We used this iconic image of an eye to keep in line with the theme of the main character having a distorted image of herself. Something which hinted at by all the images present on our CD cover. For example the glass covering the eye represents the distorted, broken image the main character in the music video has of herself and how she literally is a broken woman. The bright fluorescent blue covering the eye hints at the girls unstable mind frame as the colouring is unnatural and fake suggesting she is living in a parallel universe to reality .
Here is the outer case and sleeve of our CD cover. As you can see the colours are very dim and bleak and mainly grey and blue centred and orientated. We did this in order to create a metaphor for the girl in the music videos. On the outside she seems completely ordinary and mundane as schizophrenia allows you to look on the outside to others completely normal and stable.
This is the inside sleeve of our CD cover. We decided to contrast the inside sleeve with the outside CD sleeve. As you can see opposed to the dull blues and greys present on the outside of the CD , the inside sleeve is multicoloured , bright and fluorescent . We used such colours to mirror the narrative of our music video. How the girls life and personality is constantly fluctuating. On the outside to others she is normal , mundane and highly stable minded . However on the inside she is exploding and fully distorted and she is so far from reality. Hence the explosion of colour shown on the picture above .As you can see we have integrated the same eye image used on the front cover into the inside sleeve. We have also used the screen grab, from our music video, of the girl transforming from one personality to the next . We did this in order to make a conventional link between the CD cover and our media production . This is a convention many artists use. This being they take images from their other art work e.g music videos and integrate the iconic imagery into other aspects of their work e.g their CD poster or Cd covers , like we have done here for our own CD cover . We also used the image of the eye for the centre image of the inside sleeve as it makes an effective place to put the actual round CD inside. We also added tiny snippets of lyrics taken from the song "Make me wanna die". We added this feature as many albums also add a little insight into the albums contents and it allows fans a little guide to the feel and lyrics present in the album and it's hit single "Make me wanna die".
This is our second print artifact our CD advertisement poster. We decided to use the abstract image we created for the CD cover , for our poster (the split face) in order to keep consistent with the theme of the music video and the album itself. However we adapted the image in order for it to contain one blue side of a face and the other red. We used colour in such an extreme way as a posters main purpose is to draw people in and catch their attention . Such vivid colours serve this purpose. The colours used also contain deep meaning. The blue represents the girl in the our music videos good side, her virtuous purity as the colour blue contains such connotations. Whereas the red side of the face signifies the girls evil alter ego who causes no more than death and destruction . The colour red creates connotations of death and bloodshed . We decided to add flames over the image present in order to draw on the lyrics of the song "You make me wanna die" into the advertising section of the song and CD cover. This is because the song contains the frequent line "Burn up in the light". This is something the girl in the music videos life is literally doing. Her personality and virtue is being destroyed by her schizophrenia . It is turning her into a monster. We also added the conventional factors to the poster such as the CD cover itself so it is clear what the product we are attempting to sell is. We also added the conentionsl price , star rating and quote in reference to the album to give the poster a professional finish not to mention the conventional HMV logo too. We added a quote from Kerrang radio as it is specialist in rock music and our music video fits into this particular category and genre. We laid out the album name and the artists name in a way to signify the divided feel of the album alot of the songs on the album contain a dark theme whereas others are more light hearted . Therefore the artists name down the centre mirrors this feel to the album as like the page is deliberately split so is the feel of the album. Not to mention the girls split personality in the music video.
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